Madison Daugherty

Madison Daugherty

Professional Portfolio

The University of Akron

Marketing Graduate

Phone:

(330) 741-1128

Email:

mdaughertywork@gmail.com

Hello! I'm Madison.

Welcome to my marketing portfolio!

I am a recent graduate from the University of Akron with a Bachelor of Business Administration in Marketing. Throughout my studies, I have developed a strong passion for digital marketing, with a focus on social media strategy, content creation, SEO, and campaign planning.

I am seeking opportunities to leverage my academic knowledge and practical experience in digital marketing to create impactful campaigns, enhance brand awareness, and drive results.

If you're interested in discussing how I can contribute to your digital marketing efforts, please reach out!

EXPERIENCE

Jan 2025 - May 2025

Student Marketing Campaign

The Summit Metro Parks

Developed a campaign titled “Touch Grass” to boost brand awareness amongst young adults, with a focus on Gen Z.
Introduced experiential marketing initiatives designed to drive engagement and appeal to Gen Z.
Crafted campaign messaging and a distinct content style that aligns with Gen Z.

Jan 2025 - May 2025

Student Marketing Campaign

Embracing Futures, Inc.

Developed a social media marketing strategy to increase brand awareness and engagement.
Utilized Keyhole for social listening to determine trends, potential influencers, and engagement.
Conducted a social media audit, analyzing Embracing Futures, Inc. alongside three industry competitors.

Aug 2024 - Dec 2024

Student Marketing Campaign

FUZI Pets

Developed a creative campaign titled “Elevate the Bar(k)” for FUZI Pets, strategically placing dogs as the voice in their advertising to both appeal to dog owners and increase brand awareness.
Designed a cross-channel campaign integrating digital, social media, and out of home advertising to create a cohesive message that emphasizes the connection owners have to their dogs.
Promoted partnership with the American Kennel Club to endorse the orthopedic health benefits of the dog beds.

May 2024 - Aug 2024

Digital Marketing Intern

Hiram House Camp

Produced original and effective content for Instagram and Facebook on average 5 times per week.
Utilized Meta Business Suite to schedule, plan, and create content for Instagram and Facebook.
Analyzed social media metrics through Meta Business Suite to track engagement and reach.
Monitored competitor social media activity to report any trends.
Executed a donation campaign to increase yearly donations, funds, word-of-mouth marketing, and recruit new donors.
Planned and budgeted a donor banquet for Hiram House Camp.
Introduced various Key Performance Indicators (KPIs) for Hiram House Camp to track the progression of donation goals.

Jan 2024 - May 2024

Student Marketing Campaign

The Brain Injury Association of Ohio

Created a marketing plan to increase the organization’s PR, brand awareness, and overall social media engagement.
Conducted SWOT analysis on the organization itself.
Produced new and effective creative messaging for the organization that emphasizes their mission.
Planned and budgeted PR events for the organization to follow.
Created mock posts and advertisements for the organization.